Becoming an uber-successful entrepreneur can feel like a worthwhile dream to pursue. Building up a business from nothing to this mega corporation comes with its fair share of rewards, but Brett Wilson from CBC’s Dragon’s Den cautions against viewing growth as an end goal in itself.

Brett, who has built such businesses, says the best way to build up a successful business long term is to not focus on growth for the sake of growth, but instead excellence for the sake of excellence. At First Energy, Brett prioritized being the best in their field, even if that came at the expense of revenue. Of course, over time, reputation grew about the quality of service First Energy delivered, which then made growth easy and organic.