Carolyn Martin from Sponsor Energy has a unique story, that led her to an even more unique business model. An avid community volunteer with a fascination for the energy industry, Carolyn was determined to find a way to use the fact that every person and business consumes energy, with a way to give back to local charities.

The result is Sponsor Energy’s mandate, which donates 50% of its margin back to charities of the customer’s choice. Social entrepreneurship in the energy industry is a field only beginning to emerge, but for Calgary’s Carolyn Martin, combining the two just makes sense.